What started as a holiday singing competition among staff at International Justice Mission (IJM) has since turned into a global lip sync challenge and anti-slavery fundraiser as Triller, a popular music maker app, launches a new #Jingles4Justice campaign.
The concept sparked on Friday when IJM hosted its quarterly, staff retreat where teams were challenged to create holiday Triller videos to be judged on their quality of lip sync skill and level of Christmas cheer. Staff uploaded nearly a dozen, creative music videos through the Triller app.
Inspired by IJM’s creativity and passion for justice, Triller is now challenging holiday revelers worldwide to join in helping spread the cheer while giving the gift of freedom by dancing and singing for a good cause.
Triller has pledged to donate $1 for every Triller video collected in 2015 using #Jingles4Justice up to $10,000.
Friends and families are encouraged to make a video to their favorite song of the year and tag submissions with #JinglesForJustice.
"IJM first caught our attention when they blew up social media with hilarious videos from their staff retreat,” said Triller founder David Leiberman. “We saw how much fun they were having while working for a great cause. At Triller, we knew we wanted to give everyone the chance to do the same-- make videos and help others! IJM is truly changing the world and we are happy to be partnering with them this holiday season."
IJM is also encouraging holiday revelers to not only upload videos but to join Triller in giving a financial gift to help end slavery and stop trafficking by visiting IJM's Holiday Gift Catalog and selecting from dozens of online gifts around the world.
“We’re thrilled to be partnering with Triller on the #Jingles4Justice campaign. What started as a fun way for our staff to celebrate the end of the year together is now going to bring rescue and restoration to those who are trapped in slavery," said Michelle Quiles, IJM's Sr. Director of Strategic Partnerships. "It goes to show that there are so many ways we can each use our freedom, joy and creativity to make a significant difference in the lives of others in unexpected ways.”