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Sharing #WhatMakesAMom

Mother's Day is May 10, so we're taking time to ask, "What does 'mom' mean to you?" and inviting you to shop the IJM Gift Catalog. Thanks for using your voice to join the conversation!

From April 27 to May 10, post on your social media feeds what "mom" means to you and invite your friends and followers to purchase from the IJM Gift Catalog.

FAQ

How does buying from the gift catalog help?

During this time, the most vulnerable are at risk, and buying from the gift catalog helps us to care for the most vulnerable by providing for their basic needs. Your donation will go directly toward the gift category you select. If the amount raised exceeds our needs for any specific gift category, surplus funds will be directed to IJM’s most urgent needs.

What is the order of posting on Instagram stories?

Tile 1 (Instagram Story – Slide 1): “What does "mom" mean to you?”

Tile 2 (Instagram Story – Slide 2): Your video of answering the question [Feel free to overlay your video on top of the template provided in Slide 2]

Tile 3 (Instagram Story – Slide 3): Melissa Russell’s video that ties the question and IJM’s work together

Tile 4 (Instagram Story – Slide 4): Call to action – Swipe up to go to the gift catalog [Link your gift catalog URL here]

Can I create my own posts?

Yes! Answer the question “What does "mom" mean to you?”, share about why you support IJM, and encourage your audience to shop the gift catalog utilizing the link that we provided for you. Don't forget to use the hashtag #WhatMakesAMom!

Media Contact

We're here to answer your questions. Please fill out the form below and someone from our team will follow up with you soon.

More Information

Petra Kooman

Director of Marketing and Public Relations
pkooman@ijm.ca
519.679.5030 x.229

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Contact us at events@ijm.ca