From April 27 to May 10, post on your social media feeds what "mom" means to you and invite your friends and followers to purchase from the IJM Gift Catalog.
Images for Social Media
An easy framework of images and video to use on Twitter, Facebook, and Instagram.
Suggested Social Captions
Here are some suggestions for how to post.
Feeling creative? Here are some images and a client story you can use to create your own post or artwork.
During this time, the most vulnerable are at risk, and buying from the gift catalog helps us to care for the most vulnerable by providing for their basic needs. Your donation will go directly toward the gift category you select. If the amount raised exceeds our needs for any specific gift category, surplus funds will be directed to IJM’s most urgent needs.
Tile 1 (Instagram Story – Slide 1): “What does "mom" mean to you?”
Tile 2 (Instagram Story – Slide 2): Your video of answering the question [Feel free to overlay your video on top of the template provided in Slide 2]
Tile 3 (Instagram Story – Slide 3): Melissa Russell’s video that ties the question and IJM’s work together
Tile 4 (Instagram Story – Slide 4): Call to action – Swipe up to go to the gift catalog [Link your gift catalog URL here]
Yes! Answer the question “What does "mom" mean to you?”, share about why you support IJM, and encourage your audience to shop the gift catalog utilizing the link that we provided for you. Don't forget to use the hashtag #WhatMakesAMom!